Superbrand

All services

Branding agency in Melbourne

A brand that looks as good as what you make.

Strategy, identity and guidelines in about 4 weeks, for founders launching a brand or refreshing one they’ve outgrown.

Book a discovery call
See how it works
Two Superbrand water bottles, white fading to black, beaded with water.
Two Superbrand water bottles, white fading to black, beaded with water.
A black Superbrand cap on a white shelf.
A black Superbrand cap on a white shelf.

Trusted by founders at

  • Fox logo
    Fox logo
  • Kosmi logo
    Kosmi logo
  • Triple M logo
    Triple M logo
  • SCA logo
    SCA logo
  • Gordon and Gwen logo
    Gordon and Gwen logo
  • LiSTNR logo
    LiSTNR logo

Is this right for you?

The business grew. The brand didn’t.

You started with what you could get done fast. Now the product, the customers and the price point have moved on, and the brand is still dressed for day one.

Someone in a black Superbrand hoodie holding a Superbrand box that fades from white to black.
A black presentation box holding a Superbrand brand book, its cover fading from white to black.

You might be here because:

Your logo was made quickly, maybe with AI, and it shows

You have a logo but no system: no set fonts, colours or rules

Every new piece of packaging or content looks slightly different

You’re launching something new and want to get it right the first time

Your prices have gone up and the brand hasn’t caught up

Book a discovery call

What we do

Every branding service, each with its own page.

Brand strategy

Brand naming

Logo design

Brand identity design

Rebranding

Packaging design

Brand guidelines

Our process

About 4 weeks. Each step is signed off before the next one starts.

Discovery

Week 1

We start with your business, not a mood board: a questionnaire we pre-fill for you to correct, a kickoff session, and a look at your category and competitors.

Strategy

Week 2

Positioning, audience and personality, plus a name if you need one. Every design decision after this gets checked against it.

Creative direction

Week 2

The first visual direction, shown on your packaging, site and social, so you can judge it the way your customers will see it.

Refinement

Week 3

Two rounds of your feedback to sharpen the logo, type and colour until every detail earns its place.

System build

Week 4

The full system around the logo: type, colour, graphics and packaging direction, built to work everywhere your brand shows up.

Delivery and guidelines

Week 4

Guidelines, every source file and a walkthrough, so your team, your printer and any future designer can use the brand properly.

Recent projects

Two models from Kosmi's campaign in dappled sun against a cream travertine wall, one whispering behind her hand, both wearing Kosmi rings and earrings

Kosmi

Branding, strategy, content

Three phones on a marble vanity showing The Makeup Co's Lips page, a Hydro Foundation product page and the slide-out bag.

The Makeup Co

E-commerce

See all our work

The finer points

Ideal fit

Founder-led businesses launching, or refreshing a brand they’ve outgrown. Product brands first, but not only.

Timing

About 4 weeks from kickoff to handover. Naming adds time, and approvals can move it.

Commitment

One person who can sign off. Feedback within 3 business days of each round. Three brands you admire and two you don’t want to look like.

Deliverables

Brand strategy, naming if needed, logo system, type and colour, brand graphics, packaging direction, mockups, brand guidelines and all source files.

Our promise

If the first direction doesn’t land, we go again. If the second doesn’t, you can walk away and only pay for the work so far.

FAQ

Questions, answered.

We start with strategy, not a mood board: who you’re for, why they’d choose you and how you should sound. The look comes from that, so every decision has a reason behind it.

Founders launching a brand, or refreshing one they’ve outgrown. Product brands first, but not only.

A logo is one mark. An identity is the system around it: type, colour, graphics and the rules for using them, so everything you make looks like you.

Brand strategy, naming if you need it, a logo system, type and colour, brand graphics, packaging direction, mockups, brand guidelines and all source files.

About 4 weeks from kickoff to handover. Naming adds time, and approvals can move it.

Every project is scoped to your brand and what you need. You’ll get a fixed price after the discovery call, with 50% to start and 50% on delivery.

Yes, if you need it. We check names against registered trademarks before we recommend one. It adds time, so we scope it on the call.

Packaging direction is part of the identity. Full packaging design, through to print-ready artwork, is quoted separately or done as jobs on a Brand Partner retainer. We don’t print, but we can deal with your printer if you need us to.

Yes. You get the final files and all source files.

We go again. If the second doesn’t land either, you can walk away and only pay for the work so far.

We’re based in Melbourne, Australia, and work with founders anywhere in the world. Every project starts with a 30-minute discovery call.