What it is
Brand guidelines are the rules that keep your brand consistent when you’re not in the room. They cover how to use the logo, type, colour and imagery, with real examples, so anyone making something for your brand gets it right the first time.
What’s included
Logo rules
Versions, clear space, minimum sizes and the common mistakes to avoid.
Type and colour
Your typefaces, sizes and colour codes for print and screen.
Imagery
How your photography and graphics should look, with examples.
Voice
How your brand sounds, with example lines for packaging, site and socials.
Templates
Starting points for the things you make most, like social posts or product sheets.
One shareable file
Everything in one place, easy to send to any printer, freelancer or new hire.
Our process
Included with every branding project, not sold on its own.
Audit
What you already have, and where the brand is being used inconsistently.
Structure
What your guidelines need to cover, based on what your team actually makes.
Write and design
The rules written plainly and shown with real examples.
Review
Your feedback, then a second round to tighten anything unclear.
Templates
Templates for your most common pieces, built on the guidelines.
Handover
A walkthrough with your team, so everyone knows where to find it.
Other services within Branding