What it is
Naming finds a name that fits your brand, stands out in your category and is available to use. A good name is easy to say, easy to remember and gives the brand room to grow. We check the practical side too, so you don’t fall for a name you can’t have.
What’s included
Naming brief
What the name needs to do, the feeling it should carry, and the words and styles to avoid.
Name exploration
A wide set of options across different styles, from descriptive to invented, before narrowing down.
Shortlist
The strongest names, each with the thinking behind it.
Domain and handle checks
A first check on available domains and social handles for the shortlisted names.
Trademark pre-check
A first look for obvious conflicts, so you know which names are worth taking to a trademark lawyer. It’s not legal advice.
Names in use
Your shortlist shown on packaging and a homepage, so you can judge each name in context.
Our process
Adds about 1 to 2 weeks to a branding project.
Brief
What the name has to do, who it’s for and what to avoid, agreed before we start.
Exploration
A long list of names across different styles and directions.
Checks
Domains, social handles and a first trademark look on the strongest options.
Shortlist
The best names presented with the thinking behind them and shown in use.
Decision
Your feedback, then a final pick.
Handover
The name, the reasoning and your next steps, including trademark registration with your lawyer.
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