Facts
Superbrand in brief
Updated October 2026
Superbrand is a brand and web agency based in Melbourne, Australia, working with founders anywhere in the world. We build brands, websites and online stores for founder-led product brands, then stay on as their design team. Founded by Michael Rasile in 2026.
Who it’s for
Founder-led product brands that are launching, or have outgrown the brand they started with. Most are doing $1M to $5M a year and selling online, or about to. We also work with founders under $1M and before launch.
The best fit is a founder who makes decisions quickly, has one person who can sign off, and is ready to invest in doing the brand properly.
What we do
Branding. Brand strategy, naming if you need it, a logo system, type and colour, brand graphics, packaging direction, guidelines and all source files. About 4 weeks.
Websites. Structure, design, copy and build, connected to your domain, with a handover session and 14 days of fixes after launch. Usually built on Framer, so your team can edit it.
E-commerce. Shopify stores designed and built: homepage, product and collection pages, payments and shipping, redirects from your old site, analytics and Search Console set up, product photography if you need it, training and 14 days of fixes. About 4 weeks, or about 8 weeks with the brand.
Brand Partner. Ongoing design for product brands: campaigns, paid ads, packaging for new products, landing pages and social templates. One job at a time, a first look within 3 business days, month to month with 30 days’ notice.
Most brands do the brand and the store together: one team, one timeline, about 8 weeks from kickoff to launch.
How a project runs
Discovery call. 30 minutes, and a straight answer on fit.
Proposal. A fixed price, with scope and timeline in writing.
Kickoff. Agreement and 50% to start. Kickoff is booked within the hour.
The project. 4 to 8 weeks. Two feedback rounds per stage, by email, with a written summary after every key meeting.
Launch. Training, a how-to guide, 14 days of fixes, and the final 50%.
After launch. Brand Partner if you want it. No lock-in.
What it costs
Every project is scoped to the brand and what it needs. You get a fixed price in writing after the discovery call, with 50% to start and 50% on delivery. Brand Partner is a flat monthly fee, month to month. We don’t publish a price list. We’re not registered for GST, so there’s no GST on top.
Who leads the work
Michael Rasile, Founder and Creative Director, leads every project from the first call to launch. He has 15 years in brand design, most recently as Design Lead at Southern Cross Austereo across Triple M, Hit Network and Listnr. Developers and photographers come in as each project needs them.
Work
Kosmi Atelier, jewellery. Branding, strategy and content, in 14 days.
The Makeup Co. Shopify store.
Refined Structure, a Melbourne builder. Website.
Gordon & Gwen, charm collars for dogs and cats. Brand strategy and identity.
“As a startup business owner, getting things done on time was incredibly important, and Michael made the whole process feel easy, understood and well organised.” Elleni Habibis, Founder, Kosmi Atelier.
Platforms
Shopify for online stores, and Framer for brand sites and landing pages, because your team can run both without us. Superbrand is a Shopify Partner and a Framer Creator.
The name
A superbrand tells the same story everywhere a customer finds it, from the packaging to the feed to the checkout. That’s what we build, so it’s what we called ourselves.
Superbrand (superbrand.au) is not connected to Superbrands, the brand awards programme, or to Superbrand Surfboards.
Start
We’re based in Melbourne, Australia, and work with founders anywhere in the world. Every project starts with a 30-minute discovery call.