Superbrand

Your brand, superpowered. Superbrand is the Melbourne brand and web agency for the founders building tomorrow’s household names.

Your brand, superpowered. Superbrand is the Melbourne brand and web agency for the founders building tomorrow’s household names.

See our work

What we do

Our services.
What a superbrand needs.

We build the identity, the website and the online store,
then stay on as your design team.

See all services
Three Superbrand water bottles fading from white to black, floating with drops of water on them.

Brand strategy

Brand naming

Logo design

Brand identity design

Rebranding

Packaging design

Brand guidelines

Explore branding

Branding

Identity and packaging

Three Superbrand water bottles fading from white to black, floating with drops of water on them.

Branding

Identity and packaging

Two hands holding up a laptop showing Superbrand’s website, the spark on black.

Landing pages

Brand websites

Website copy

Website redesigns

Pre-launch and waitlist pages

Explore websites

Websites

Designed, written and built

Two hands holding up a laptop showing Superbrand’s website, the spark on black.

Websites

Designed, written and built

A phone showing a Superbrand online store, with its cap, trainers, bottle and activewear floating around it.

Shopify store design and build

Store redesigns

Platform migration

Product and collection page design

Catalogue setup

Product photography

E-commerce shoots

Lifestyle and campaign shoots

Store training and handover

Email marketing

Explore e-commerce

E-commerce

Online stores that sell

A phone showing a Superbrand online store, with its cap, trainers, bottle and activewear floating around it.

E-commerce

Online stores that sell

A woman in a white vest pulling a black Superbrand cap down over her eyes.

Campaign and ad creative

Packaging for new products

New landing pages

Social templates

Explore Brand Partner

Brand Partner

Your design team, on call

A woman in a white vest pulling a black Superbrand cap down over her eyes.

Brand Partner

Your design team, on call

First things first

What’s a superbrand?

A superbrand tells the same story everywhere. On the shelf, in the feed and at the checkout.

A superbrand tells the same story everywhere.
On the shelf,
in the feed and
at the checkout.

A superbrand tells the same story everywhere. On the shelf, in the feed and at the checkout.

Think of the brands you’d recognise with the logo covered up. The packaging, the website, the ads, the way they talk: it all adds up to one story.

How super is your brand?

Take the 2-minute check

Work

Our highlights. Recent
projects we’re proud of.

Founders bring us a product they believe in. We give it a brand, website and online store people remember and buy from.

See all our work
Two models from Kosmi's campaign in dappled sun against a cream travertine wall, one whispering behind her hand, both wearing Kosmi rings and earrings
Two models from Kosmi's campaign in dappled sun against a cream travertine wall, one whispering behind her hand, both wearing Kosmi rings and earrings

Kosmi

Branding, strategy, content

Three phones on a marble vanity showing The Makeup Co's Lips page, a Hydro Foundation product page and the slide-out bag.
Three phones on a marble vanity showing The Makeup Co's Lips page, a Hydro Foundation product page and the slide-out bag.

The Makeup Co

E-commerce

Refined Structure's About page on an Apple Studio Display in a timber study, garden window behind.
Refined Structure's About page on an Apple Studio Display in a timber study, garden window behind.

Refined Structure

Websites

Your brand next

The next brand people remember could be yours.

Tell us what you’re building. We’ll show you what we’d do first.

Book a discovery call

In their words

The founders we’ve taken from first call to launch, on what it was like.

Book a discovery call
Elleni Habibis, founder of Kosmi Atelier.
As a startup business owner, getting things done on time was incredibly important, and Michael made the whole process feel easy, understood and well organised.
Elleni HabibisFounder, Kosmi Atelier

FAQ

Questions, answered.

Founder-led product brands launching, or refreshing a brand they’ve outgrown. Most are doing $1M to $5M a year and selling online, or about to.

Founders who make decisions quickly, have one person who can sign off, and are ready to invest in doing the brand properly. The best projects give feedback within 3 business days and let us follow the process.

Most agencies do the brand or the website, and leave you to manage the gap between them. We do both, and the same people design and build, so nothing gets lost in handover.

Because a superbrand tells the same story everywhere a customer finds it, from the packaging to the feed to the checkout. That’s what we build, so it’s what we called ourselves.

A Creative Director leads your project from kickoff to launch and is your one point of contact. Developers and photographers come in as your project needs them, and strategy, design and build all happen under one roof.

Maybe not your exact one, and that’s often useful. Fifteen years of building brands, from national radio networks to beauty and ecommerce, means we spot the patterns fast and bring in what works elsewhere.

Most projects launch 4 to 8 weeks after kickoff, depending on what you need. Approvals, packaging print and product photography are what usually move it.

Every project is scoped to your brand and what you need. You’ll get a fixed price after the discovery call, with 50% to start and 50% on delivery.