Superbrand started in 2026 with a simple observation: most businesses buy brand and content from different places. The seams always show.
When we're deciding whether a piece of the brand stays or goes, the question is never "does it look good?" It's "does it carry the story?" If the answer is no, it goes.
We're not the studio for everyone. If you want a logo and nothing behind it, there are cheaper options. If you want a brand that holds up everywhere, we should talk.
Years in branding and advertising
Operator, the whole stack
From discovery call to proposal
Of our pricing published upfront
One operator, on purpose. No layers, no juniors, no account managers between you and the work.
Who I am
Fifteen years in marketing and advertising. Eight of them as design lead at Southern Cross Austereo.
I led a team of designers across the network's national campaigns. We built the look and feel for every major radio show and podcast under the network, and ran experience activations across every brand, every market, around the country. At its peak that was close to 99 stations and nearly 100 podcasts. We did the branding, the advertising, the marketing, the paid digital, the lot.
What I do
Brand, and the content that carries it, built as one system.
Superbrand runs both arms off the same brief: the identity, the voice and the strategy, and the content that brings it to life, so they actually match instead of drifting apart.
On the content side that means content creation, scripts, ideation and storytelling, the craft of pulling threads into something that holds together. Plus the part most people miss: knowing how a podcast or a campaign actually performs once it's live. Which moments to cut. What plays on TikTok versus Instagram versus YouTube Shorts. How to put spend behind the clips that earn it.
Why I do it
Most businesses buy brand and content from different places. The seams always show.
The identity comes from one agency, the content from another. Eighteen months in, the logo says one thing, the feed says another, and the website tells a third story. I started Superbrand because brand and content are the same problem, and they should be built by the same hand. When the strategy underneath the work is the work, the whole thing finally holds together.
How I do it
Founder to founder. No layers in between.
You work with me, start to finish. The person on that first call is the one who does the work, no juniors, no account managers, nobody you'll meet once and never hear from again. Prices are fixed and published upfront, and you sign off at every stage, so nothing launches until you're happy with it.
