Method
The Superbrand Method
Every superbrand tells the same story everywhere. Our method is how we get yours there, and keep it there.
Our process
Human first
Start with the story
Questionnaire and kickoff
Customer and competitor research
Positioning and personality
Key messages, and a name if you need one
Every superbrand starts with a clear story: who you’re for, why they’d choose you, and how to say it.
We find it by listening to real people first, your customers and you, before any design starts.
Trust the process
Build the system
Logo system
Type and colour
Brand graphics and packaging
Brand guidelines
Then we turn the story into a system: logo, type, colour, graphics and packaging, designed to work everywhere.
Every choice comes with the reasoning behind it, and each stage is signed off before the next begins.
It’s all or nothing
Tell it everywhere
Website or online store
Product and collection pages
Packaging and campaign assets
Social templates
A brand is only super when it’s the same everywhere.
So we take it all the way: your website, your online store, your packaging and your socials, all telling one story.
Nothing changes if nothing changes
Keep it super
Handover and training
How-to guide and 14 days of fixes
Brand Partner, month to month
Brands that stand still fall behind.
After launch, we hand over everything your team needs, and with Brand Partner we stay on to keep the brand moving as you launch new products and campaigns.
Working together
What to expect, from the first call to after launch.
30 minutes, and a straight answer on fit.
A fixed price, with scope and timeline in writing.
Agreement and 50% to start, kickoff booked within the hour.
4 to 8 weeks, two feedback rounds per stage, all by email.
Training, a how-to guide, 14 days of fixes, and the final 50%.
Brand Partner if you want it. No lock-in.
FAQ