Superbrand

Investments

When we believe in a brand, we back it.

For founders we think are going somewhere big, we can take part of our fee as equity. That way we’re invested in how far your brand goes, not just how well it launches.

Apply

Our process

How it works

It starts with a project

We only back brands we’re building with, so by the time we invest, we know how you think, decide and deliver.

Part fee, part equity

A reduced cash fee, with the rest as a small equity stake. Agreed up front and documented properly.

We stay in it

We stay close as you grow, because from here, your success is ours too.

Who we back

What we look for

We say yes to very few. Here’s what gets us there.

Real traction
Customers who buy, come back and tell their friends.
A founder who moves
Quick decisions, clear direction, and the drive to see it through.
A product worth betting on
Something genuinely better, in a category where brand makes the difference.
Room to go big
A clear plan to grow, whether that’s new markets, new products or retail.

Apply

Apply to be backed.

Tell us where your brand is at and where it’s going. We read every application and come back to you either way.

Where are your yearly sales at? *

What would you need from us?

Are you working with us already? *

We’ll use your details to review your application and get back to you.
See our privacy policy.

FAQ

Good to know

No. We invest our time and craft: part of your project fee becomes a small equity stake instead of cash.

It depends on the brand and the project. Every arrangement is agreed case by case and set out in a signed agreement.

No. It’s the same team doing the same work. The only thing that changes is how you pay for it.

You run your business. Anything more, like regular updates or a say in big decisions, is agreed up front.

It’s covered in the agreement before any work starts, so there are no surprises later.

Yes, always. Run it past your own lawyer and accountant before you sign. A good deal holds up to a second opinion.

Fill in the application above. If it looks like a fit, we’ll book a call to talk it through.

We’ll say so early, and the project can still go ahead the usual way.

All arrangements are subject to a signed agreement, and nothing on this page is an offer or financial advice.