Branding, strategy, content
Kosmi
Kosmi is a jewellery brand built on affordable luxury: modern, wearable pieces made to last.
Introduction
Kosmi had a product ready for market and no brand to put on it. No logo, no identity, no positioning, not even a colour.
Industry
Jewellery
Services
Branding, strategy, content
Timeline
14 days
Location
Melbourne
Challenge
Everything had to launch at once, and it had to be right first time.
The brand was going to be printed on the packaging and embossed into the jewellery, on a hard deadline, with no room to get it wrong.
What we did
In two hours with the founder, we built the identity and positioning together.
We started where we always start, with research, not guesswork: a competitor audit of how comparable jewellery brands looked and priced themselves, and real customer insight from the founder’s family, who sell jewellery through a homeware store. In the two-hour session that followed, we landed on a cherry-red anchor, oatmeal to balance it, a clean serif, and affordable luxury as the idea underneath.
The brand
The packaging sells it first.
Cherry gift boxes, earring cards and an oatmeal travel case, so Kosmi feels premium before the lid comes off.
One look, any size.
Cherry and a clean serif, as sharp on a billboard over the street as on a box on a marble vanity.
Made to be seen.
A poster, a bag on the street, a gift on a front-row seat. Every one reads as Kosmi.
Results
15K+
Reel views since launch
$2,000
Sales at the launch event
14 days
From first call to a finished brand
In their words
“As a startup business owner, getting things done on time was incredibly important, and Michael made the whole process feel easy, understood and well organised.”
Elleni Habibis
Founder, Kosmi Atelier
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