Websites
Refined Structure
Refined Structure is a registered and insured builder in Melbourne, doing new builds, extensions and renovations.
Introduction
Ryan Smith runs Refined Structure, and no two of his jobs are the same size. A price list made no sense, so he wanted the site to lead people to a free estimate.
Industry
Residential building
Services
Websites
Timeline
4 weeks
Location
Melbourne
Challenge
With no price list, the photos had to show the standard of the work.
Ryan’s job photos were taken over years and didn’t look like one set, and every page had to lead to the estimate form.
What we did
We built a clean, light site styled to his logo, with a free estimate one click away on every page.
It opens on his logo, the loading screen Ryan picked out. Then who he is, what he builds and the four standards he won’t move on. Every job photo got the same grade, so years of work read as one set. Questions about pricing, areas and timing are answered on the page, and each picture has a written description for search and screen readers.
