What it is
A rebrand updates how your brand looks and sounds to match where the business is now. Sometimes that means a full change, sometimes a refresh that keeps what customers already recognise. The work is knowing which parts to keep, and moving the rest without losing the customers you’ve built.
What’s included
Brand audit
A clear look at what’s working, what’s holding you back, and what customers already recognise and trust.
Keep or change
A recommendation on how far to go: a refresh that builds on what you have, or a bigger change.
Updated strategy
Positioning and messaging reworked for where the business is heading.
New identity
Logo, type, colour and graphics, updated or rebuilt.
Rollout plan
The order to update your packaging, site, socials and everything else, so it doesn’t happen piecemeal.
Guidelines
New brand guidelines so the rebrand stays consistent after launch.
Our process
About 4 weeks, or about 8 with a new online store.
Discovery
How the business has changed since the brand was made, and what customers think of you now.
Audit
Every touchpoint reviewed, from packaging to your store, to see what to keep.
Direction
How far to take it, agreed together before any design starts.
Design
The updated identity, refined over two rounds of your feedback.
Rollout plan
What changes first, what can wait, and what it takes to switch over.
Delivery
Guidelines, source files and a walkthrough for your team.
Other services within Branding