What it is
A logo is the one mark people remember your brand by. It has to work at the size of a favicon and on the side of a box, in one colour and in full colour. We design logos as systems, not single files, so they hold up everywhere.
What’s included
Primary logo
Your main mark, designed for the places it will be seen most.
Logo variations
Stacked, horizontal and icon versions, so there’s a right version for every space.
Colour versions
Full colour, one colour, and reversed versions for dark backgrounds.
Small-size testing
Checked at favicon and label sizes so it stays clear when it’s tiny.
Usage rules
Clear space, minimum sizes and what not to do, so it gets used properly.
All source files
Vector, print and web files, organised so anyone can find the right one.
Our process
Part of every branding project, not sold on its own.
Discovery
Your business, your customers and everywhere the logo needs to work, before any sketching.
Direction
A first logo direction shown on your packaging, site and social, not floating on a white page.
Refinement
Two rounds of your feedback to sharpen the shapes, spacing and details.
Variations
The final mark turned into the versions and colours you’ll need.
Testing
Checked at small sizes, in one colour and on real backgrounds.
Delivery
Every file, plus a one-page guide to using it.
Other services within Branding