What it is
A brand identity is everything that makes your brand recognisable: logo, type, colour, graphics, photography style and the rules that hold them together. It’s what lets your packaging, site and socials look like they came from the same place, even when different people make them.
What’s included
Logo system
Your main mark and every variation you’ll need.
Type and colour
Typefaces and a colour palette chosen for your category and your customers.
Brand graphics
Patterns, shapes or illustration styles that make your brand recognisable without the logo.
Photography direction
How your product and lifestyle photos should look, so every shoot matches.
Packaging direction
How the identity comes to life on your packaging.
Brand guidelines
The rules for all of the above in one place your team can use.
Our process
About 4 weeks.
Discovery
A pre-filled questionnaire, a kickoff session and a look at your category and competitors.
Strategy
Positioning, audience and personality agreed before any design starts.
Creative direction
The first visual direction, shown on your packaging, site and social.
Refinement
Two rounds of your feedback on the logo, type and colour.
System build
Graphics, photography direction and packaging direction built around the logo.
Delivery
Guidelines, every source file and a walkthrough for your team.
Other services within Branding