Packaging design

Packaging design for product brands: boxes, labels and mailers that sell from the shelf and the doorstep.

Two Superbrand water bottles, white fading to black, beaded with water.
A Superbrand serum box and dropper bottle, fading from white to black.
Two Superbrand water bottles, white fading to black, beaded with water.
A Superbrand serum box and dropper bottle, fading from white to black.
A black Superbrand cap on a white shelf.
A Superbrand moisturiser jar in front of its box and an open jar of cream.
A black Superbrand cap on a white shelf.
A Superbrand moisturiser jar in front of its box and an open jar of cream.
A row of Superbrand skincare bottles, tubes, a jar and boxes, all fading from white to black, on stone in dappled light.

What it is

Packaging is often the first time a customer holds your brand. It has to stand out on a shelf or in a feed, explain the product fast, and still work for printers and production. We design packaging that’s on brand and practical to produce.

Someone in a black Superbrand hoodie holding a Superbrand box that fades from white to black.
An open mailer box holding a Superbrand pump bottle, jar and tube in white tissue.

What’s included

Packaging direction

How your identity comes to life across your range: layout, hierarchy, colour and finishes.

Label and box design

Designs for each of your packaging formats.

Range system

A layout system that makes adding new products and variants simple.

Unboxing details

Inserts, stickers and mailer details that make opening an order feel considered.

Print-ready files

Files set up to your printer’s specs, with dielines, bleed and colour checked.

Mockups

Your packaging shown in context, ready for your store and socials.

Our process

Depends on the size of your range. Full ranges are quoted separately.

Discovery

Your products, your formats, your printer and where your packaging gets seen.

Direction

A packaging direction for the range, shown on your actual formats.

Design

Labels and boxes designed, refined over two rounds of your feedback.

Range build

The system rolled out across your products and variants.

Print prep

Files prepared to your printer’s specs and checked before they go to print.

Handover

Print-ready files, mockups and notes for future products.