What it is
Brand strategy is the thinking behind everything your brand says and shows. It decides who you’re for, what makes you the obvious choice, and how you should sound, so every design decision after it has a reason. Without it, a new logo is just a new logo.
What’s included
Category and competitor snapshot
How your category looks and talks, where your competitors cluster, and the gaps nobody is using yet.
Customer definition
Who your best customers are, what they care about, and what makes them pick one brand over another in your category.
Positioning
One clear statement of who you’re for, what you offer and why it’s different. The line every other decision gets checked against.
Brand personality
How your brand should come across, defined in plain words your team and any designer can use.
Key messages
The handful of messages you’ll use on your packaging, site and socials, written in your voice.
Strategy summary
Everything above in one short document you can hand to anyone who works on your brand.
Our process
The first two weeks of every branding project. Also available on its own.
Discovery
A questionnaire we pre-fill for you to correct, then a kickoff session about your business, your customers and where you want to go.
Research
Your category, your competitors and your current customers, looked at before any conclusions are drawn.
Positioning
Where your brand can stand out, tested against your competitors and what your customers actually care about.
Agreement
We talk the position through together and lock it in before anything else is built on it.
Messaging
Personality and key messages written around the agreed position.
Handover
The strategy summary walked through with you, ready to brief the identity work.
Other services within Branding