Store redesigns

Shopify store redesign for brands whose store isn’t keeping up with the brand.

A phone showing a Superbrand online store, with its cap, trainers, bottle and activewear floating around it.
A phone on a stone block showing the old Superbrand Active store, before the redesign.
A phone showing a Superbrand online store, with its cap, trainers, bottle and activewear floating around it.
A phone on a stone block showing the old Superbrand Active store, before the redesign.
A hand holding a phone showing “Payment approved” over a card reader.
A phone on a stone block showing the redesigned store: “Made to move.”
A hand holding a phone showing “Payment approved” over a card reader.
A phone on a stone block showing the redesigned store: “Made to move.”
A laptop on a stone plinth showing Superbrand’s redesigned store: “Made to move.”
After
A laptop on a stone plinth showing the store before its redesign: “Superbrand Active”, a summer sale banner and a crowded product grid.Before

What it is

A store redesign keeps your products, customers and order history where they are and rebuilds how the store looks and works. It’s the right fit when the platform is fine but the store feels like a template, or doesn’t match your packaging.

A Superbrand shopping bag with a cap and trainers rising out of a phone showing “Order confirmed”.
A phone showing Superbrand’s Runner 01 trainer page beside a Superbrand bottle.

What’s included

Store audit

What’s working, what your analytics say, and what’s slowing your team down.

New store plan

Clearer structure and navigation, built around how your customers shop.

Template redesign

Homepage, product, collection and content pages redesigned to your brand.

App clean-up

Apps you’re paying for but not using, removed or replaced.

Rebuild

The new design built into your existing store, without touching your data.

Handover

Training on the new templates, plus 14 days of fixes.

Our process

Usually 3 to 4 weeks.

Audit

Your current store, your analytics and what your team struggles with.

Plan

What stays, what changes, and the new structure.

Design

Templates redesigned on your brand, with two rounds of your feedback.

Build

Built on a copy of your store’s theme, while your store keeps trading.

Testing

Every path tested on phone and desktop before the switch.

Launch

The new design published, handed over, with 14 days of fixes.