What it is
Website copy is the words on your site: headlines, product descriptions, your about page and every call to action. Good copy tells people what you do, why it matters to them and what to do next, in your brand’s voice. It’s included in every site we build, and we can write it for your existing site too.
What’s included
Messaging
The key things your site needs to say, agreed before any writing starts.
Headlines
Headlines that say what you do plainly, not clever lines that need explaining.
Page copy
Copy for every page, written for your customers and in your voice.
Calls to action
A clear next step on every page.
Search basics
Page titles and descriptions written so search engines understand each page.
Final pass
Everything checked for consistency before it goes into design.
Our process
Written alongside your website project.
Discovery
Your customers, your voice and what the site needs them to do.
Messaging
What each page needs to say, agreed first.
First draft
Every page written in full.
Feedback
Two rounds of your feedback.
Final pass
Tightened, checked and ready for design.
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