Packaging for new products

Packaging for new products and variants, designed to sit perfectly in your existing range.

A woman adjusting a black Superbrand cap.
A Superbrand shopping bag fading from white to black.
A woman adjusting a black Superbrand cap.
A Superbrand shopping bag fading from white to black.
A woman holding a Superbrand serum bottle beside her face.
A black Superbrand tote bag hanging on a wall.
A woman holding a Superbrand serum bottle beside her face.
A black Superbrand tote bag hanging on a wall.
Hands sealing tissue with a Superbrand sticker inside an open box, beside a mailer bag, a thank-you card and branded tape.

What it is

Launching a new flavour, scent or size? With Brand Partner, new packaging is designed on your range system, so it sits on the shelf like it was always there. Brand Partner is our monthly design service, open to any product brand.

One hand passing a white-to-black Superbrand bottle to another.
A Superbrand packaging set: a mailer box, a mailer bag, a tissue-wrapped parcel with a spark sticker, a thank-you card, a tag and tape.

What’s included

New variants

New flavours, scents, sizes and colourways on your existing system.

Limited editions

Seasonal and collaboration packaging that still looks like you.

Label updates

Copy and information changes, carried across the range.

Range check

Every new piece checked against the rest of the range.

Print-ready files

Set up to your printer’s specs, with dielines and bleed checked.

Mockups

The new product shown in context, ready for your store and socials.

Our process

Part of Brand Partner. First look within 3 business days on most jobs. Full new ranges are quoted as a project.

Brief

Send the product details and any copy through our brief form.

First look

A first look within 3 business days on most jobs.

Revisions

Two rounds of your feedback.

Delivered

Print-ready files and mockups by email.

Next job

The next request in your queue starts straight away.