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Melbourne-based brand & content agency

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Melbourne-based brand & content agency

BOOK A CALL

SaaS platform for sales analytics. Make the trial feel inevitable.

SaaS platform for sales analytics. Make the trial feel inevitable.

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Stackline is a SaaS platform that helps sales teams track pipeline performance in real time.

Scope of work

Branding

Strategy

Timeline

14 days

Client

Stackline inc.

Year

2026

Live project

Stackline had a product people loved once they tried it. Their old site explained every feature in detail, had three different CTAs above the fold, and asked visitors to watch a 4-minute demo video before signing up.

The result was predictable. People landed, scrolled a bit, got overwhelmed, and left. Trial signups were flat for six months despite a growing ad budget.

Play video

The results

We started where we always start — with behavior, not opinions. First, we ran a full audit of how visitors actually moved through the site. Heatmaps showed that most people never scrolled past the hero.

Session recordings revealed a pattern: visitors would hover over the pricing page, then leave without clicking anything. The demo video had a 12% play rate and a 3% completion rate.

The approach

+127%

Trial-to-paid conversion

−41%

Bounce rate on pricing page

Our strategy came down to one idea: remove every step between landing and starting a trial. No demo video. No feature comparison on the homepage. One path. One action. We launched on a Monday. By Friday, the numbers were already moving.

Live project

Testimonial

Daniel Kowalski

Founder

Stackline

The wildest part was how much they removed. I kept asking them to add things back and they kept saying no. They were right every time.

FAQ

Before weget started.

Do you create the content, or do I?

Both work. Hand it over and we make it for you on a content retainer, or run it yourself from a content plan we build. You're not locked into either.

Do I need the full brand system, or can I start smaller?

You can start anywhere. Pick the one that's most urgent: branding, strategy, or content. The three are built to connect, so you add the rest when the timing's right.

What happens after launch?

You get a post-delivery review call, then the choice to keep going on a retainer that keeps the content running and the brand evolving. You're not handed files and left to it.

What if I'm not happy with the result?

You sign off at every phase, so there's no big reveal at the end to be let down by. You've shaped the brand the whole way. Nothing launches until you're happy.

Ask a question

FAQ

Before weget started.

Do you create the content, or do I?

Both work. Hand it over and we make it for you on a content retainer, or run it yourself from a content plan we build. You're not locked into either.

Do I need the full brand system, or can I start smaller?

You can start anywhere. Pick the one that's most urgent: branding, strategy, or content. The three are built to connect, so you add the rest when the timing's right.

What happens after launch?

You get a post-delivery review call, then the choice to keep going on a retainer that keeps the content running and the brand evolving. You're not handed files and left to it.

What if I'm not happy with the result?

You sign off at every phase, so there's no big reveal at the end to be let down by. You've shaped the brand the whole way. Nothing launches until you're happy.

Ask a question

FAQ

Before weget started.

Do you create the content, or do I?

Both work. Hand it over and we make it for you on a content retainer, or run it yourself from a content plan we build. You're not locked into either.

Do I need the full brand system, or can I start smaller?

You can start anywhere. Pick the one that's most urgent: branding, strategy, or content. The three are built to connect, so you add the rest when the timing's right.

What happens after launch?

You get a post-delivery review call, then the choice to keep going on a retainer that keeps the content running and the brand evolving. You're not handed files and left to it.

What if I'm not happy with the result?

You sign off at every phase, so there's no big reveal at the end to be let down by. You've shaped the brand the whole way. Nothing launches until you're happy.

Ask a question